Resumé

Jamie McCormack
Lakewood, WA | (206) 755-8601
jamcwork2020@gmail.com | jmacportfolio.com

PROFILE
Over two decades, I have built a reputation and ethic that centers on my connections to my clients, their goals and creating the tools to achieve results. Learning on the job in print, publishing and marketing has given me an excellent foundation and taught me the value of adapting my skills to my environment. My natural ability to tap into my clients, understand their brand and mission, and support their initiatives are my superpowers.

SKILLS
Adobe Creative Suite, Microsoft Office, WordPress Design and Content Management, Print Advertising, Social Media Design and Scheduling, Graphic Design and Creative Consulting, Print Project Management, Microsoft Teams, SharePoint, Terminal 4, Axios HQ, Mailchimp, Zoom, Copywriting, Blog Writing, Product Copywriting, B2B Writing, B2C Writing, Mac Proficient

EXPERIENCE
Marketing & Communications Specialist – Contract                                          July 2022 – Present
Crisis Connections, Seattle, WA

• Contractor providing marketing and communications support to the advancement and community engagement department and seven programs
• Print and swag design, project management, vendor sourcing and relations
• Scheduling, production and coordination of internal marketing requests
• Social media design, copywriting, scheduling, light reporting and support
• Where to Turn for Teens resource guide project management: 25+K pieces, timeline, staff work plan and communication, coordinate print, graphic design and translation vendors
• Manage three organization WordPress websites: design updates, new pages, basic maintenance, minor technical issues
• Google Analytics: pull monthly reports for all programs, basic report creation
• Fundraising campaign logo design, print, web and social support
• Specialty graphic design and creative projects: heritage and awareness month logo treatments, custom sticker design and messaging, graphics for PowerPoint and websites
• Email marketing design support

Communications Specialist                                                                                 Sept 2021 – July 2022
Robert Half International, Inc., Seattle, WA

• Communications specialist for Seattle University Office of Strategic Initiatives providing editing and writing support for Reigniting Our Strategic Directions, 2022-2027, related documents and communications
• Plan, write and design layout for monthly email newsletter and special editions
• Designed promotional bookmark for distribution on campus
• Built external Office of Strategic Initiatives website
• Write executive sponsor and co-chair profiles for internal website
• Write and edit updates from various working groups related to strategic goals
• Select and edit images for use on internal/external websites and print collateral
• Production support for promotional videos
• Consulted on internal marketing and advertising opportunities, produced draft plan featuring content types, channels and expected outcomes
• Condensed 10-page website and documents into a single-page archive
  

Writer & Consultant                                                                                                Jul 2008 – Present

Freelance

• Copywriter for a diverse client base creating copy for the web, print collateral, products, social media, ads, and blogs
• Wrote news releases for multiple clients resulting in publication in local newspapers
• Art direction and team leadership on projects including web development (WordPress), brand identity and advertising for upwards of 40 accounts
• Consulting focused on branding, business development and social media planning
• WordPress development and management for various clients

Marketing & Business Development Manager                                                    Sep 2016 – May 2019

Lighthouse Tool Company/Envision Innovation, Tacoma, WA

• Created content for multiple company WordPress websites, print collateral, direct mail and email campaigns
• Wrote news releases, coordinated and directed interviews with local press and trade publications
• Built a sales department, increased product visibility in the oil and gas industry, and grew sales by 70 percent
• Worked on the concept for FlangeKing™ Flex and successfully launched product
• Co-designed the Gap Defender logo, marketing materials and fledgling sales program
• Managed day-to-day operations, manufacturer’s reps and trained salespeople to use the FlangeKing™ tool
• Customized and managed Zoho CRM, building a database from 50 contacts to over 400 broken down by industry and product

Marketing Coordinator                                                                                       May 2015 – Jan 2016

Breast Diagnostic Imaging, Federal Way, WA

• Re-designed company logo, WordPress website and print collateral bringing the brand in line with current trends
• Updated web and print content to be more inclusive of a diverse patient base, including younger women and women of color with a focus on breast health education
• Wrote news releases and worked with the local press for publication of a monthly column and company news
• Designed and planned the paper doll promotion for Our Community, Your Choice fundraiser for National Breast Cancer Awareness Month, resulting in increased patient and community participation that generated donations for two local non-profit organizations

Marketing Director & Press Agent                                                                       Sep 2009 – Oct 2010

Tacoma Stars, Tacoma, WA

• Supported ownership through the revival of the MISL team
• Increased community awareness and ticket sales by 75 percent in the first season through social media marketing, print media and community outreach
• Concept, art direction and writing for all print collateral and WordPress websites that engaged fans and sponsors
• Wrote news releases, game recaps and coordinated with the local press for publication
• Coached owner on interactions with print and broadcast media and local government

Account Representative                                                                                       Aug 2008 – Sep 2012

Copy Wrights Printing, Fife, WA

• Managed commercial printing accounts and generated new clients in the government, non-profit and private sectors
• Guided clients in print engineering for budget, taught clients basic Adobe InDesign skills and consulted on collateral needed for promotions, trade shows and day-to-marketing
• Represented the company in numerous business and community groups

Advertising Director                                                                                             Jul 2006 – Aug 2008

Pierce County Community Newspaper Group, Tacoma, WA

• Managed advertising department for four local print publications, including a staff of four salespeople
• Created 12 guides and numerous in-paper special sections, increasing ad sales from $15K per month to an average of $30K per month in the first year
• Wrote in-house and client ad copy, internal communications and web content
• Represented the company in local business organizations, government and held

board positions

EDUCATION

Associate degree – Broadcast Journalism                                                         Jan 2002 – Apr 2005

Green River College, Auburn, WA

VOLUNTEER

Youth Soccer Coach                                                                                                 Aug 2003 – Nov 2023

 Various Clubs, Community Programs

Youth Mentor (Sharp Sisters)                                                                                Jul 2018 – Jul 2019

Tacoma Boat Builders

Creative Writing Instructor/Marketing                                                              Feb 2011 – Sep 2016

Free University

Broadcasting Coach                                                                                                Sep 2005 – Jan 2007

Kid Witness at Alice V. Hedden Elementary